MEDIA / PRESS
EDO SARYO Media Coverage & Press Features
EDO SARYO is an immersive Japanese cultural experience where guests can do more than simply observe tradition — they can take part in it.
Choose your own teaware.
Create your own colors.
Paint freely.
Complete a one-of-a-kind piece.
Then enjoy Japanese tea, matcha, and traditional sweets as part of the experience.
At EDO SARYO, we combine Japanese culture, art, tea, craftsmanship, and contemporary sensibility to create an experience that feels approachable, creative, and memorable.
Rather than treating traditional culture as something to be viewed from a distance, we invite guests to participate with their own hands.
This concept has attracted attention from travel media, international publications, lifestyle magazines, Tokyo outing media, and corporate benefit platforms.
On this page, we introduce some of our major media features and press coverage.
Where original articles or official pages are currently available, direct links are provided to the relevant media source.
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FEATURED MEDIA
Tabiiro
Monthly Tabiiro — July 2025
“Rediscover Tokyo Through Meaningful Travel Experiences”
EDO SARYO was featured in the July 2025 issue of “Monthly Tabiiro.”
The feature focused on the theme:
“Exploring Tokyo Through Handcrafts”
EDO SARYO was introduced as a place where visitors can create their own original Japanese teaware and enjoy a relaxing tea experience.
Guests first select their preferred piece of teaware, then create colors, apply layers, and add their own patterns and expression.
The finished piece is more than a souvenir.
It becomes a personal memory of having created something in Tokyo with your own hands.
The experience also includes time to enjoy Japanese tea, creating a complete journey of making, using, and appreciating Japanese culture.
[LINK]
Tabiiro — July 2025 Feature
→ Original article
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Tabiiro
EDO SARYO Aoyama
EDO SARYO Aoyama is also featured as a travel and leisure destination on Tabiiro.
The article introduces the experience as:
“Create Your Own Original Teaware Through Edo-style Painting”
Guests can select their teaware, build up colors, create their own design, and complete a completely unique piece.
The experience takes place in a calm setting with music, tea, and sweets, allowing guests to enjoy the entire creative process at their own pace.
The article also highlights that complete beginners can participate with support from instructors.
[LINK]
Tabiiro — EDO SARYO Aoyama
→ Original article
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Tabiiro
EDO SARYO Shibuya Premium
EDO SARYO Shibuya Premium is also featured by Tabiiro as a hands-on cultural activity in Tokyo.
The experience is introduced as a way to create a:
“Practical Memory of Your Journey”
Couples, friends, and families can create teaware together, exchange their pieces, or continue using them after returning home.
The feature also highlights the combination of teaware painting, Japanese tea, sweets, and a relaxed cultural atmosphere.
[LINK]
Tabiiro — EDO SARYO Shibuya Premium
→ Original article
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Tabiiro
EDO SARYO Osaka
EDO SARYO Osaka has also been featured by Tabiiro.
Located in the Osaka area, it offers visitors an opportunity to combine Japanese culture and contemporary art through a hands-on teaware painting workshop.
Guests can create an original piece during their trip and take it home as a lasting memory of Japan.
[LINK]
Tabiiro — EDO SARYO Osaka
→ Original article
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INTERNATIONAL MEDIA
Tokyo Weekender
“Beauty Tourism in Tokyo”
EDO SARYO was featured in the English-language Tokyo lifestyle publication “Tokyo Weekender.”
The article introduces EDO SARYO as a unique cultural experience combining:
pottery × tea ceremony × music
Guests can select their own teaware, design it freely, enjoy the creative process in a relaxed environment, and then experience Japanese tea and traditional sweets.
The feature also highlights that visitors can take their finished piece home with them on the same day.
For international travelers, this makes EDO SARYO more than a sightseeing destination.
It becomes a personal cultural experience that can be remembered and physically taken home.
[LINK]
Tokyo Weekender
“Beauty Tourism in Tokyo”
→ Original article
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MAGAZINE
Haikara
New Year Issue Vol.112
EDO SARYO was featured in “Haikara” New Year Issue Vol.112.
The publication focuses on lifestyle, culture, travel, hobbies, and enriching everyday life.
EDO SARYO’s combination of Japanese culture, craftsmanship, tea, creativity, and hands-on experience makes it especially relevant to readers looking for meaningful new activities and cultural experiences.
[LINK]
Haikara
→ Official media page / archive
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TOKYO / OUTING MEDIA
Let’s Enjoy Tokyo
Tokyo Trend Ranking — December 2024 Special Issue
EDO SARYO was featured in “Tokyo Trend Ranking,” published by Let’s Enjoy Tokyo.
The special issue focused on:
“Discovering Exceptional Craftsmanship This Winter”
Traditional techniques, art, craftsmanship, and hands-on cultural experiences were featured throughout the issue.
EDO SARYO fits naturally into this theme because it allows visitors not only to see craftsmanship, but to actively participate in it.
Guests create their own teaware and become part of the creative process.
[LINK]
Let’s Enjoy Tokyo
Tokyo Trend Ranking
→ Original media page
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CORPORATE / BENEFITS
Wellbee
Employee Benefits Program
EDO SARYO has also been featured as part of the Wellbee employee benefits program.
This extends the experience beyond individual leisure visits and into areas such as:
Corporate benefits
Employee recreation
Team building
Company events
Japanese cultural experiences for international employees
Incentive programs
Because participants create something together, the experience naturally encourages conversation and shared memories.
[LINK]
Wellbee
→ Official benefits service page
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WHY EDO SARYO ATTRACTS MEDIA ATTENTION
One of the defining features of EDO SARYO is that Japanese culture is not simply presented to guests.
Guests take part in it.
Choose the teaware.
Create the colors.
Hold the brush.
Paint freely.
Complete the piece.
Enjoy matcha or Japanese tea.
Taste traditional sweets.
Through this sequence, Japanese culture becomes something personal and memorable.
No previous pottery or painting experience is required.
Beginners are welcome to enjoy the process at their own pace while expressing their own sense of style.
This makes EDO SARYO a strong fit for media themes such as:
Tokyo sightseeing
Osaka sightseeing
Japanese cultural experiences
Inbound tourism
Traditional crafts
Art and design
Couples and dates
Family activities
Indoor activities
Rainy-day activities
Matcha
Japanese tea
Hands-on travel experiences
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JAPANESE CULTURE EXPERIENCE
For international travelers, one of the most memorable parts of visiting Japan can be actually participating in the culture.
Not only seeing temples, shrines, and historic architecture.
But creating something yourself.
Painting your own tea bowl.
Choosing your own colors.
Drinking Japanese tea.
Enjoying matcha and traditional sweets.
Taking your handmade piece home as a memory of your journey.
At EDO SARYO, we offer a shift from:
“SEE JAPAN”
to:
“EXPERIENCE JAPAN”
For international media, travel features, and inbound tourism projects, EDO SARYO can also be introduced through themes such as:
MAKE YOUR OWN JAPANESE TEAWARE
JAPANESE CULTURE EXPERIENCE IN TOKYO
ART × TEA × JAPANESE CULTURE
PAINT YOUR OWN TEA BOWL
CREATE A MEMORY OF JAPAN
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PRESS / MEDIA CONTACT
Press, Filming & Media Inquiries
EDO SARYO welcomes inquiries from television, newspapers, magazines, online media, travel media, YouTube, TikTok, Instagram, international media, and other content platforms.
One of the key strengths of EDO SARYO is that guests, presenters, actors, creators, and interviewees can actively participate in the experience.
Choose the teaware.
Create the colors.
Paint the piece.
Watch it take shape.
See the final result.
Enjoy matcha or Japanese tea.
Taste traditional sweets.
The entire process can become visual and editorial content.
We welcome inquiries related to:
Television programs
Travel programs
Variety shows
Japanese culture features
Inbound tourism features
International media
YouTube productions
TikTok
Actor and celebrity projects
Influencer collaborations
Magazine features
Newspaper coverage
Web media
Corporate campaigns
Brand collaborations
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MEDIA & PRESS CONTACT
EDO SARYO
artandcafe.tokyo@gmail.com
When contacting us, please include the following information where possible:
Media or program name
Company or production company
Contact person
Project overview
Preferred location
Preferred filming or interview date
Talent or performers, if applicable
Number of crew members
Expected broadcast, publication, or release date
Official media or program URL
Any additional requests
We will review the details and respond accordingly.
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EDO SARYO
JAPANESE CULTURE × ART × TEA
From observing Japanese culture
to experiencing it yourself.
Create your own teaware.
Enjoy Japanese tea.
Take home a memory made in Japan.
MEDIA / PRESS
TRAVEL / MAGAZINE / WEB / INTERNATIONAL MEDIA / CORPORATE
Press & Media Inquiries
artandcafe.tokyo@gmail.com
